Day 3 - Braille helps today’s Metro mark International Day of Disabled Persons with a first

RNIB wraps UK national newspaper in braille to tell commuters how they can include every child at Christmas

More than 10,000 commuters will feel a bump or two as they travel to work today.  For the first time, RNIB has covered the outside of the Metro freesheet in braille with messages and information to mark today’s International Day of Disabled persons.

On the first ever braille cover of a national newspaper, we tell readers how important it is to be inclusive and show them how they can support Keira and our Magic Letter campaign this Christmas. 

The Metro ad will also have a QR code which people can scan to find out more and watch an informative video.